I still have 100 days of free subscription left too. I intend to buy a new subscription when my subscription is near ending.
F-Secure has started upgrading the F-Secure SAFE services at the beginning of October.
Automatic upgrade of F-Secure Internet Security 2015 and F-Secure Anti-Virus will start around mid-October.
More info: http://community.f-secure.com/t5/Security-for-PC/F-Secure-SAFE-Internet-Security/ta-p/60945
Instructions for manually do the upgrade for SAFE are here, but they don't mention VirginMedia as the previous link does, so it's probably best to wait for the automatic upgrade (unless someone else can say for sure)
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