Tracking a site that have recently visited

I have F- Secure Freedome (VPN) installed on my Notebook.

 

When ever I visit a hotel booking site with the VPN activated I believe what I am accessing is being tracked. The reson for this when I access other sites, the advertisment from the hotel booking site is shown on the site I am now on and it further makes recomendation of other hotels in the particular country I just checked out.

 

It feels strange that this has happened a few times.

 

Could some advise me, do I have an isssue with the VPN or am I being tracked irrespective of the VPN being activated

 

 

 

 

 

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