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The fs protection graphics and colors will not be used in F-Secure Internet Security or SAFE products. They are only used in this beta program.
I agree that the old design is much better. You always want the name of the product to be front and center so that no mistakes can be made in knowing what AV software you use and trust.
In my opinion the appearance of the program should go towards what he is presenting e.g. F-Secure Freedom. I don't know how you but me very much like him